HELLO, MY NAME IS

Gerard Avecilla

Marketing Professional

gerardavecilla12@gmail.com

UAE: +971 58 546 6167

ESP: +34 697 532 592

About Me

I am an enthusiastic marketer based in Dubai, with a rich experience of over 5 years in digital marketing.

I create brand awareness & lead generation

With years of experience in marketing, I have mastered the skills of understanding client requirements according to the latest trends. I have worked with businesses from different niches so you can rely on me for yours.

I’ve spent most of these years working across different areas of marketing like social media, content creation, web design UI/UX, CRM strategy, and brand activations, to my current role coordinating marketing campaigns at a country level. Having worked on various projects that are already live, I can help you with the best possible suggestions and ideas that we can proceed with. With me, you aren’t forced to accept anything. I give you a variety of options we can work on together.

What I Do

Through strategic thinking, market analysis, and staying up-to-date with the latest trends, I can help your business grow:

CONTENT MARKETING

By offering pertinent and valuable content to your specific audience, you can draw in potential customers, convert them into leads, and retain existing clients, ultimately leading to revenue growth and business expansion

MARKETING STRATEGY

A marketing strategy is a plan to convert potential customers into buyers. It should focus on the company’s unique value proposition and aim to establish a sustainable competitive advantage over rivals.

BUSINESS DEVELOPMENT

Business development is crucial for companies to increase sales and profits by discovering new opportunities to expand, improve operations, or introduce new products or services.

Skills

Project Management

Strategic Thinking & Planning

360 Marketing Strategy (BTL / ATL)

Stakeholder Management

My Experience

2021-2023

Talabat, Delivery Hero
Dubai

Coordinator Marketing

As part of the Brand team in UAE, I´ve added value to campaigns across different channels all over UAE. Key areas:
→Social Media Strategy
→Campaign Evaluation
→Budgeting
→On-Ground Activations

2021

Trek Bicycles
Dubai

Marketing Executive

Plan the company’s growth and development strategies for digital assets, including initiatives based on consumer insights, social media, website improvement, and retail marketing.

2020 – 2021

The Bike Village
Spain

Marketing Specialist

Planning, management, and creation of content for Social Media and Blog. Copywriting and photography. Email Marketing campaigns. Managing the community.

2017 – 2020

V8 Classic Trucks
Spain

Digital Marketing Assistant

Social Media strategy, Content Creation, Brand Collaborations, Web Management and email strategy

Portfolio

CR7 & talabat Campaign

I´ve had the opportunity to work on the biggest campaign ever made by talabat, in which Cristiano Ronaldo was involved.

This campaign was a 360 campaign in all our markets at a regional level.

Where did I bring my value?

Campaign brainstorming, CRM Execution, OOH Execution and coordination, Campaign evaluation, Stakeholder management.

Some results

App session uplift: +12%
SKU sales uplift: +29,3%
Reach: Radio 1,7M. CRM: 4.7M. Social Media: 2.3M
Overall monthly orders: 6.3M

For Every Craving Campaign

Loved Brands are brands that have a strong growth trend attributed by high customer affinity.

Build awareness and engagement, create a strong brand association of these brands with their favorite aggregator, and build a long-term partnership with these brands.

Where did I bring my value?

CRM Execution, Radio OOH Execution and coordination, Campaign evaluation, Stakeholder management, and budgeting.